Thinking outside of the box a bit – look at the craft beer industry. So many of these craft beer companies are ‘collaborating’ with their fellow competitor to help one another make better beer. That’s their purpose at the end of the day and by collaborating, they help each other mutually. Of course they are also trying to gain market share, grow revenues, etc but a spirit of collaborating, knowing you are part of something larger than yourself, speaks to the human spirit. Great post and good to see objective stats to help quantify this!
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