A few months ago I came across the work of an intelligent, generous human being in Silicon Valley named Rajesh Setty. He is doing some interesting work at a new site, TH!NKSULTING. I appreciated his recent answer to a question that was posed to him, “I am planning to write a book. Can we brainstormRead… Read more »
Search Results for: personal brand
Privacy & Personal Branding: think like an engineer
Since my middle son has been in engineering school (he graduated this month from UVA), I regularly pick his brain about engineering things. Stuff I know I need to pay attention to but am too lazy to go learn on my own, like online privacy. What are the creators of technology being taught about personalRead… Read more »
Personal Branding: Business cards are obsolete
Business cards are obsolete, fast losing their value in a virtual, green world. Our security blanket is disappearing. Scary thought! Especially since that little card plays a powerful role in creating our professional identity (at least in our minds). Long a symbol of professionalism, a business card was your ticket to the conference table, toRead… Read more »
Google, your personal brand and social media
As the government community awakens to the value of social networking, they will reward, hire, promote people who can help them use social media to build relationships with clients, constituents, the public. Those who have used social media to develop their personal brand will become the all-stars. You are what you do. Karl Marx saysRead… Read more »
Young Feds 101: Remarkable Personal Branding
To find out about personal branding, let’s start with a game. I’ll type a word, and you react. It’s not hard; in fact, I challenge you not to think anything in response to these words. For instance, I say “Apple” you might think “Iphone”. Or “Creative”. Or maybe even “Overpriced.” Great. Try another one: Honda.Read… Read more »
The Defining Role of Personality in Brand Communications
How would your customers characterize your brand’s personality? Is it corporate, formal, standoffish and perhaps a little too impersonal? Or is it casual, friendly, engaging and personal? If you were to ask your customers to use pictures to describe your brand’s personality, which images would come to mind? Your brand communications – direct mail, email,Read… Read more »
Developing Your “On Brand” Leadership Style
Creating a personal brand is not solely reserved for online influencers looking to promote their expertise or sell products. You may already have the beginnings of a personal brand — your reputation at work. Building the brand means being purposeful in shaping the perception others have of you.
How to Unleash Your Professional Brand
Your personal brand can help distinguish you in your field and advance your career. Here’s what a personal brand is, and how to harness its power.
Career Development is a Personal Responsibility
Responsibility for your career development starts with you. Here are five proven ways to succeed.
What is Your Working Personality?
Do you thrive in an office environment surrounded by your peers or do you prefer to be home, away from it all? Do you not mind a filled office but with the option of an office door that can be closed? What is your working personality?