A few months ago I came across the work of an intelligent, generous human being in Silicon Valley named Rajesh Setty. He is doing some interesting work at a new site, TH!NKSULTING. I appreciated his recent answer to a question that was posed to him, “I am planning to write a book. Can we brainstormRead… Read more »
Search Results for: personal brand
Since my middle son has been in engineering school (he graduated this month from UVA), I regularly pick his brain about engineering things. Stuff I know I need to pay attention to but am too lazy to go learn on my own, like online privacy. What are the creators of technology being taught about personalRead… Read more »
Business cards are obsolete, fast losing their value in a virtual, green world. Our security blanket is disappearing. Scary thought! Especially since that little card plays a powerful role in creating our professional identity (at least in our minds). Long a symbol of professionalism, a business card was your ticket to the conference table, toRead… Read more »
As the government community awakens to the value of social networking, they will reward, hire, promote people who can help them use social media to build relationships with clients, constituents, the public. Those who have used social media to develop their personal brand will become the all-stars. You are what you do. Karl Marx saysRead… Read more »
To find out about personal branding, let’s start with a game. I’ll type a word, and you react. It’s not hard; in fact, I challenge you not to think anything in response to these words. For instance, I say “Apple” you might think “Iphone”. Or “Creative”. Or maybe even “Overpriced.” Great. Try another one: Honda.Read… Read more »
How would your customers characterize your brand’s personality? Is it corporate, formal, standoffish and perhaps a little too impersonal? Or is it casual, friendly, engaging and personal? If you were to ask your customers to use pictures to describe your brand’s personality, which images would come to mind? Your brand communications – direct mail, email,Read… Read more »
There is something unique about certain people. We know their style. We can recognize their uniqueness in an instant.
Ultimately, to improve digital services and overall CX, agencies must first understand who their customers are. These Adobe experts explain how.
The U.S. economy has taken off. Many private and public sector employees are thinking about new career opportunities or want to move up the leadership ladder in an organization where they currently work. How?
Users who access government services expect the same response and capabilities they have with commercial applications they use regularly on their personal devices. Providing this same experience to the people an agency serves creates a positive brand and shows users they are valued.