Search Results for: personal brand

Privacy & Personal Branding: think like an engineer

Since my middle son has been in engineering school (he graduated this month from UVA), I regularly pick his brain about engineering things. Stuff I know I need to pay attention to but am too lazy to go learn on my own, like online privacy. What are the creators of technology being taught about personalRead… Read more »

Personal Branding: Business cards are obsolete

Business cards are obsolete, fast losing their value in a virtual, green world. Our security blanket is disappearing. Scary thought! Especially since that little card plays a powerful role in creating our professional identity (at least in our minds). Long a symbol of professionalism, a business card was your ticket to the conference table, toRead… Read more »

Google, your personal brand and social media

As the government community awakens to the value of social networking, they will reward, hire, promote people who can help them use social media to build relationships with clients, constituents, the public. Those who have used social media to develop their personal brand will become the all-stars. You are what you do. Karl Marx saysRead… Read more »

Young Feds 101: Remarkable Personal Branding

To find out about personal branding, let’s start with a game. I’ll type a word, and you react. It’s not hard; in fact, I challenge you not to think anything in response to these words. For instance, I say “Apple” you might think “Iphone”. Or “Creative”. Or maybe even “Overpriced.” Great. Try another one: Honda.Read… Read more »

The Defining Role of Personality in Brand Communications

How would your customers characterize your brand’s personality? Is it corporate, formal, standoffish and perhaps a little too impersonal? Or is it casual, friendly, engaging and personal? If you were to ask your customers to use pictures to describe your brand’s personality, which images would come to mind? Your brand communications – direct mail, email,Read… Read more »

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Improving Your Government Brand by Providing Great Experiences to Users

Users who access government services expect the same response and capabilities they have with commercial applications they use regularly on their personal devices. Providing this same experience to the people an agency serves creates a positive brand and shows users they are valued.