Search Results for: personal brand

Is Your Agency or Organization Ready for the Facebook Timeline Switch? You Have until March 30th!

Did you know that your Facebook Page is going to radically change in look and functionality on March 30th? Below is an overview of Facebook Timeline that we prepared for our Ketchum clients that outlines all of the major new features, and recommendations for how to use the new format. Keep in Mind that AllRead… Read more »

Overcoming Obstacles to Social Media Use in Government

Participants in the Government Social Media Class offered by Digital Government University’s recently compiled a list of common arguments they’ve heard against the use of social media in government. How do you counter–firmly, but politely–these arguments? Are there any others that you encounter and have had to defend against? Please respond to these and addRead… Read more »

Being a Big Brother has a Big Impact

Tweet As an elected official, I am often asked to serve on various Boards of Directors and Advisory Boards for different non-profits. Usually the commitment involves attending meetings when possible, providing strategic direction and assisting in fundraising and promoting awareness. One organization caught my interest and drove me to invest much more, and the resultsRead… Read more »

Connecting to 22 million Veterans one click at a time…how the VA’s new media strategy could help your agency

Its an almost impossible task — reach out to, connect to, inform and empower the roughly 22 million veterans. But that’s exactly what the Department of Veterans Affairs is trying to do and they are using social media to make it happen. Brandon Friedman is the Director of Online Communication. Its a job that wasRead… Read more »

How to Successfully Date Your Subscribers (Or, How to Send Great Emails)

One of GovDelivery’s Client Success Consultants, Bandar El-Eita recently came up with a helpful metaphor on email (or as GovDelivery calls them, bulletins) sending best practices. His thinking is that the process of encouraging a new citizen to sign up and read your bulletins is akin to the process of dating. That is, when aRead… Read more »

Pentagon Social Media Secrets Revealed

(Original Image: The Pentagon, a Creative Commons Attribution (2.0) David B. Gleason) Secrets and the Pentagon go hand in hand, right? So when the Pentagon decided to host an event for Social Media Week at the fabled five-walled Department of Defense headquarters called “Military & Government Use of Social Media: What Works,” we were doubtfulRead… Read more »

Book Review – “The Method Method”

Inspired by Nick Charney’s recent blog post, I thought I’d write quick book reviews of recent books and articles I’ve finished. This week’s: “The Method Method: Seven Obsessions that helped our start-up turn the industry around” What is it about – The book is the story of the brand Method which is a consumer brandRead… Read more »

Toughest Moments: Dealing with Being Accused

“Dave, you’re going to want to see this.” C.P. handed me a single white piece of paper. On it were three short paragraphs. No signature. “What’s this?” I asked. “It’s not good.” said C.P. Less than a minute later, I handed it back to C.P. “I’m not worried about it. There’s no credibility in thisRead… Read more »