by Rick Alcantara My business coach tells his clients to test and measure virtually every aspect of their operations. Communications is no exception. By measuring your marketing efforts you can determine where and how you should spend your communications dollars. Once you have defined your communication objectives you can use research to determine your direction,Read… Read more »
by Rick Alcantara The age of homogenized, corporate-directed, media-censored communication is fading. Social media is the new reality. It will not only change how you receive and send information, but also how you interact with friends, find a job, obtain resources and even manage your work. Social media is not about popularity. It’s about engagement,Read… Read more »
Republished from eGovAU. Typically government and commercial media teams spend time identifying publications and journalists that have the most appropriate audiences for an organisation’s products and services. They commit energy to building constructive relationships with those that have influence over the members of the public they are trying to engage, tailoring stories to suit theirRead… Read more »
This newsletter focuses on Green IT and the growing awareness that governments, businesses, and nongovernmental organizations need to better manage their use of technology in an environmentally responsible manner. As large purchasers of electronic products and services, they have an opportunity, and a responsibility, to provide leadership through environmentally sound practices and cost-effective, life-cycle managementRead… Read more »
Dabbling in written arts & technical wizardry – part 1 of 20 series National Writing Examiner, Donna L. Quesinberry Defining yourself as a writer involves introspection and self-awareness. To develop positive characteristics, and deliver uniquely satisfying written products, whether a novelist, journalist, technician, poet, or business writer… is to be a dabbler of the writtenRead… Read more »
Web 3.0 and the Virtual Proposal Manager, part 2 from the Government Business Examiner, Donna L. Quesinberry Meeting planning, an active component of the proposal management experience, encompasses the virtual scheme. Remote workers (even if a proposal shop is available on-site at a client location) are showing up everywhere and they aren’t going to goRead… Read more »
GovLoopers … please join us in giving this social media marketer from Texas a warm Washington DC welcome! You are invited to free social media marketing event @ Rockville, MD For those interested in social media marketing mindset, approaches, tips and strategies, ClickZ.com’s (www.clickz.com) own social media marketing columnist and author of Social Media Marketing:Read… Read more »
This is our newest forray into Facebook. It’s fun, so I’m sharing it. Become a fan of the NYC Condom – on Facebook. By visiting the new page you can send e-condoms to your friends, spread the word about safe sex and link to information on where to find condoms. The Health Department will alsoRead… Read more »
This is a very quick read with a very good lesson for gov’t agencies—telling a story about how you serve citizens (and vice versa) is far more powerful than trying to get a cheap laugh or gawk: *** (from Seth Godin’s Blog) The Super Bowl hype is blissfully long gone, and lazy media outlets canRead… Read more »
Quick read from American Marketing Assocation on how to recession proof your marketing: http://www.marketingpower.com/ResourceLibrary/Documents/Content%20Partner%20Documents/Copernicus/Dos_and_Donts.pdf Most applicable comment that translates across all areas is the quote from Mary Best West, CMO of Kraft Foods, “Walking in the shoes of your consumers is the key to keeping products moving during a recession…And I am talking about walkingRead… Read more »