GovLoop

GL Insight – What’s the Social Media ROI?

What’s the Social Media ROI?

That’s a question that all social media practitioners get every day and it is important to build the case for selling social media projects internally.

GovLoop has teamed up with

Booz Allen Hamilton to conduct an investigation into the usage of social media by our government at the federal, state, and local levels. We want to identify and assess the impact that the use of social media has had on efficiency, morale, budgets, outreach, internal communications, leadership effectiveness and other results.

To that end, we are conducting a survey of GovLoop members to get their input on what’s worked, what hasn’t, and why. The results of this survey will be published in a report and made available to those who take the survey (that’s you 🙂

For each survey respondent, GovLoop will also make a donation to Social Media Club – Education Connection to further the development of social media education.



Please take the survey and share your ideas

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