This morning I read one of Casey Coleman’s recent blogs called “Innovation Happens.” She poses the questions: Have you ever wondered how and when innovation happens? Can managers demand it? Can we put it in our project plans? Can we just re-prioritize it when we get too busy? Is innovation, much like creativity, neither intentional or something we can turn on and off? Does it just happen?
In her blog she references the classic “Google way” in which engineers are granted “20-percent time” to work on projects related to the company but of personal interest. As she notes: “20 percent time is so successful that about half of Google’s new product launches originate from what engineers create during their 20-percent time” including Gmail and Google News.
While 20-percent time works for Google, what factors make it a success? Google naturally attracts motivated, curious people and has an open working environment with a substantial infrastructure with technical support – is this type of general culture/environment a prerequisite for success to the degree they have experienced? Certainly, if you are working with a very talented individual and give them some open time to “do their thing” you might get a product of genius – but is this entirely an exception and not any rule that can be replicated to some degree outside of a place like Google?
How about within the government? If Steve Ressler can create Govloop using a Ning platform in his spare time, what would happen if this was implemented even on a small level within agency offices? Does it have to happen after hours? Is it already happening (during the day in an organized way)?
Perhaps this is best answered in Casey Coleman’s blog closing: “there’s solid evidence that innovation happens when employees have time and opportunity to investigate projects beyond their core duties. That does not mean that managers have lost control, or that employees are not working on behalf of the organization. Not all organizations recognize 20 percent time in their ops plan, but all organizations can create an environment that encourages how and when innovation happens.”
What is your experience?