GovLoop

Powerful Brand + Sharing = Explosive Growth

What do you get when you team up a powerful brand and share a great deal? A gigantic explosion, at lightning speed.

Such was the case when LivingSocial offered an Amazon.com deal: $20 for $10 – – no strings attached…

Outcome? In 24 hours, LivingSocial sold over 1.3 million deals, and nearly shut down their site for over-activity.

Some interesting articles:

IStrategyLabs gives us some cool analytics:

LivingSocial: A peek into the analytics of world’s biggest deal

NYTimes on LivingSocial catapulted itself into the limelight:

LivingSocial Gets Attention for Amazon Discount




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