What do you get when you team up a powerful brand and share a great deal? A gigantic explosion, at lightning speed.
Such was the case when LivingSocial offered an Amazon.com deal: $20 for $10 - - no strings attached...
Outcome? In 24 hours, LivingSocial sold over 1.3 million deals, and nearly shut down their site for over-activity.
Some interesting articles:
NYTimes on LivingSocial catapulted itself into the limelight: