GovLoop

What Makes A Successful .Gov Website? Plus Your Weekend Reads!

Welcome to GovLoop InsightsIssue of the Week with Chris Dorobek where each week, our goal is to find an issue — a person — an idea — then helped define the past 7-days and we work to find an issue that will also will have an impact on the days, weeks and months ahead. And, as always, we focus on six words: helping you do your job better.

Among our items this week

Our issue of the week: looks at what it take to make a highly successful local government website.

Anthony Perrone is a program analyst for Buncombe County in North Carolina. His website was ranked as one of the best local government sites in the country.

So I wanted to pick his brain on the DorobekINSIDER to pull out tricks of the trade.

Copy Copy Copy
“When we decided it was time to not just do a redesign but a full on rebuild, we really looked to other cities and state sites that were really successful. We wanted to see what worked and what didn’t,” said Perrone.

Cleanliness
“Cleanliness was really important. Before the re-launch we had 25,000 pages on BUNCOMBEcounty.org. We really combed through the analytics to see what people were actually clicking. Then we went about finding redundancies and clearing them out. Our site now has under 1,000 pages. It’s so much cleaner and easier to navigate,” said Perrone.

Analytic Based Homepage
“We spent about two months going over the analytics. From there we pulled out the top seven or eight sections and made them the focus of the homepage. We also created an “I want to tab,” the tab walks people through the site. It much more streamlined,” said Perrone.

Weekend Reads:

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