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Big Data revolution, changing the way we live, work and think – Plus Your Weekend Reads

Welcome to GovLoop InsightsIssue of the Week with Chris Dorobek where each week, our goal is to find an issue — a person — an idea — then helped define the past 7-days and we work to find an issue that will also will have an impact on the days, weeks and months ahead. And, as always, we focus on six words: helping you do your job better.

On the DorobekINSIDER this week:

But our issue of the week: Big Data’s Breakthrough

How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak? The answer is big data.

“Big data can help us gain detail atcale and in real time. It doesn’t tell us why things are happening but what is happening,” said Viktor Mayer-Schonberger. Mayer-Schonberger literally wrote the book on big data: Big Data: A Revolution that Will Transform How We Live, Work and Think.
“A few years back the CDC was faced with a particular challenge when a new flu virus (H1N1) came to the US. The deadly flu didn’t have a vaccine, so the only real option was to prevent the spread of the disease. But the problem was the CDC didn’t have the data. At the same time engineers at Google thought they could track the disease better. They used google search term data, billions of searches, and did a correlation analysis with historic flu trends. What they could see from what people searched online was that they coud predict the spread of the flu down to the region in almost real time. Google was able to be much more accurate than CDC could at the time,” said Mayer-Schonberger.

Billions Prices Project – MIT

“The project is an outgrowth from two MIT economists. What they did was look at the consumer price index data and said that is wonderful and curated data but it’s always a couple of weeks or months late. In a financial crisis policy makers need to know the details faster.”

What they did:

Big Data is Changing the Way Gov. Operates

“Government like any other institution out there is in for quiet a dramatic change. We have been living in an information deprived world. We have had very few data points, so decision makers have relied on a scarcity of information. In the big data age the entire situation is reversed. All the ways we’ve made decisions; the institutions, internal processes, structures, need to re-thought,” said Mayer-Schonberger.

Organizational Changes

“Right now we operate as a top-down, hierarchical approach to work. That works in a world with a scarcity of data points. But when we have a lot of information, a lot of decisions will be questioned based on the empirical data. It is no longer efficient for experts to say we’ve done it this way in the past, because the other side will say show me the facts that show this is the right way to do something,” said Mayer-Schonberger.

Management Can Focus Resources

“In the book we give the example of Michael Flowers. He is a data analyst for New York City. His job is to help the city prioritize checkups on buildings that may be a fire hazard. He is doing that not because he is a trained firefighter but because he can combine lots of different data sets to reflect risks for fires and does a big data analysis on top of that data. As a result the city of New York’s inspectors have been much better at prioritizing what buildings to inspect,” said Mayer-Schonberger.

Weekend Reads

This week marks the 7th anniversary for Twitter, the site that lets you share thoughts and ideas in 140-characters.

It seems Twitter has changed how agencies reach out to the public, but also internally… and how we reach out to each other.


The Wall Street Journal’s Digits pulled seven headlines over seven years that showed how they covered Twitter…

And they also featured the best apps for mastering Twitter. (Unfortunately my favorite, TweetDeck, is going way… thanks toTwitter, which bought it. Don’t get me started!)

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