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Does your government agency monitor the social media for information relevant to your mission? Should it?
IBM's Analytics Solution Center recently held a seminar to explore how agencies and companies can obtain value and insight using social media analysis.
Pat Fiorenza discussed how agencies can develop an ROI Model - Return on Influence Model - for social media. Agencies use social media analytics to help inform their decision making by gathering information/research, and…Continue
With all the tweets, blogging, and Facebook posting, is anyone listening? Social media seems to be all the rage but to be a valuable tool for business and government, people have listen to what others are saying as well as to be posting. That’s hard to do with the huge volume of messages out there. Without some sort of help, it all seems like noise and the important messages are drowned out. How do you extract these messages from the surrounding noise? Social Media Analytics…Continue