Combined with limited to non-existent budgets, government communicators must get creative to share their agency’s message. Thankfully, there are several useful and free platforms and apps to help communicators execute their varied roles with ease.
Memes are a popular way to communicate and can be very effective. However, there are a couple of concerns that government has about them.
Local government is having a yuletide time spreading holiday joy.
Accessible and inclusive content is beneficial to everyone. Removing barriers to access your social media channels is not only the right thing to do, but it also ensures you maximize the reach of your messaging.
How are government agencies and organizations using user-generated content to provide an immediate, authentic, and engaging digital experience for citizens?
Should government agencies be using TikTok?
Whether you are posting a link to a press release or sharing a photo from a recent ribbon-cutting, make sure you take context into consideration.
Social media is part of most adults’ daily lives. The more and more we use social media, it can create difficulties establishing boundaries for over-sharing.
By and large, social media in some form is a part of the life of the public. Local government is in a perfect spot to embrace the power of this disruptive and highly-used platform.
Building and broadcasting your personal brand can help you network efficiently and open yourself up to new opportunities.