While we should definitely learn from situations like the one involving a certain consulting firm and recent presidential elections, the relationship between politics and social media is usually, if not less fraught with tension, than at least ultimately beneficial for all the parties involved. After all, the whole Cambridge Analytica thing had more to do… Read more »
No matter how well you’ve crafted a story, if you’re not triggering a dialogue, your messaging might not be meeting its full potential.
The media is paying more attention to corporate crises. Set the social media tone early so you can steer the ship instead of sinking it.
256 characters can do a lot of damage in a tweet. One tarnished Air Force image and another got celebrity fired. What can you learn from these mistakes?
Social media has revolutionized the way people react to crisis situations, especially the way organizations structure their crisis communication plans.
Social platforms can be great but can also lead to sticky situations. Consider reducing your digital footprint into something you’re comfortable managing.
Here’s why you should consider disconnecting from social media.
How you can use social media to increase your brand at work.
Where do you fit in when it comes to accepting innovation? Are you on board or are you getting left behind?
Across industry and government agencies, social media has transformed from a ‘nice to have’ to an essential component of information delivery, communications and service strategies. By developing a centrally managed social media strategy that empowers personnel across the agency to interact with citizens as they need to, agencies can enhance the citizen experience and create… Read more »