30 Ways to Use Social Media and Advance Your Government Career

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How do you leverage Facebook, GovLoop, LinkedIn, Twitter and Google to advance your career? In this presentation that I delivered this past Thursday (and which was made possible by MPA@UNC), I shared more than 30 ways to do just that. You can listen to the recording below and follow along with the slide presentation.

1. What happens on Facebook does not stay on Facebook.
2. Fix your pics.
3. Protect your privacy.
4. Be strategic with lists.
5. Don’t take it personal.


1. Find colleagues doing similar work.

2. Become recognized as an expert in your field by writing a blog or responding to questions.

3. Read guides and infographics.

4. Use the curated search tools at Jobs.GovLoop.

5. Sign up to participate in the GovLoop Mentors Program.

6. Check out tips at Rock Your Resume.

7. Attend online and in-person training.


1. Update your profile.

2. Connect weekly to expand your network.

3. Give details when you invite colleagues to connect.

4. Leverage groups to stay attuned to people in your field.

5. Recommend your colleagues regularly.

6. Utilize Answers to ask and respond to questions.

7. Integrate with Slideshare, blogs, Twitter, etc.


1. Tweet like an expert.

2. Use Twitter hashtags.

3. Connect with recruiters and employers

4. Build a relevant network.

5. RT regularly.

6. Leverage lists.

7. Listen and learn.


1. Search yourself.

2. Set up alerts.

3. Get a reader to get organized.

4. Talk “face to face” with Google+ Hangout.

Internal Networks (like Yammer, Chatter and Max.gov)

1. Yes, you should use them.

2. Be helpful when you’re there.

3. Position yourself as a thought leader.

4. Interact with senior leaders.

5. Strive for balance (use it, but not so much that people question it).

What tips would you add?

What are your success stories in using social media for professional advancement?


The University of North Carolina School of Government’s online Master of Public Administration, MPA@UNC, is a groundbreaking degree program designed for working professionals and others seeking to advance their careers in public service while retaining the freedom and flexibility to honor their current commitments.You no longer need to choose between a full-time program and a full-time job, or between a part-time program geographically nearby and a top-ranked program.