Your Customer-Centric Approach to Digital Transformation

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The private sector has done amazing things in the digital sphere, personalizing customers’ experiences and providing engaging and interactive services. But today that means a high bar has been set for government services. Citizens now expect a similar experience when interacting with government agencies.

And while the public sector has made huge strides in creating digital services and experiences, it is still figuring out how to make those digital services customer-centric – creating a digital experience that is personalized to each citizen.

Join us on-demand for our online training as we discuss how government agencies can achieve this truly customer-centric digital transformation. Specifically, you’ll learn:

  • What a customer-centric digital approach means and why it matters.
  • The four components of a great customer experience.
  • Steps for development that will help you get to where you need to be.
  • Examples of agencies that have adopted this customer-centric approach and seen real benefits.


Greg Reeder
Technology Innovation Strategist, Adobe Systems Federal