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Stefanie Otterson
  • Female
  • Saint Paul, MN
  • United States
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Taylor Fitzpatrick commented on Stefanie Otterson's blog post 'Looking for a broad social strategy: which content goes to which channel?'
"Hi Stefanie! I work with organizations all the time to develop integrated marketing strategies. Here are a few basics: YouTube: YouTube is the internet's number one video sharing site, with about 3 billion views a day. Approximately 58% of all…"
Nov 27, 2012
Andrew Krzmarzick commented on Stefanie Otterson's blog post 'Looking for a broad social strategy: which content goes to which channel?'
"Hi Stefanie - I have a slide deck that gets into social media strategy and might be helpful. Let me know how else I might be able to help: http://www.govloop.com/profiles/blogs/from-town-hall-to-twitter-do-you-have-a-comprehensive-communicati "
Nov 27, 2012
Stefanie Otterson posted a blog post

Looking for a broad social strategy: which content goes to which channel?

I'm with Minnesota State Parks and Trails, a division of the MN DNR. We have an active Facebook page with a solid strategy behind it, a YouTube channel, and we tweet. What we don't have is any kind of plan for what kind of content goes to which channel, how to use which channel and when, or who the primary audience is in each space.Does anyone have a social media strategy they can share that helps to define these things? I've done a kabillion searches and found lots of strategies for individual…See More
Nov 27, 2012
Stefanie Otterson joined Dr. GovLoop's group
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Nov 21, 2011
Stefanie Otterson updated their profile
Aug 1, 2011
Stefanie Otterson is now a member of GovLoop - Knowledge Network for Government
Jul 29, 2011

Profile Information

Current Title:
Minnesota State Parks and Trails Web Coordinator
Current Agency or Organization
Minnesota Department of Natural Resources
What Best Describes Your Role?
Communications
Educational Background (Degree, School):
Masters in Internet Strategy Management, from Marlboro Graduate Center in Brattleboro, Vermont
Topics I Care About
Career, Communications, Fun Stuff, Gov 2.0, Leadership, Pay/Benefits, Performance Mgmt, Program Mgmt, Telework

Stefanie Otterson's Blog

Looking for a broad social strategy: which content goes to which channel?

Posted on November 27, 2012 at 8:00am 2 Comments

I'm with Minnesota State Parks and Trails, a division of the MN DNR. We have an active Facebook page with a solid strategy behind it, a YouTube channel, and we tweet. What we don't have is any kind of plan for what kind of content goes to which channel, how to use which channel and when, or who the primary audience is in each space.

Does anyone have a social media strategy they can share that helps to define these things? I've done a kabillion searches and found lots of…

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At 6:11am on July 29, 2011, James E. Evans, MISM, CSM said…

Hi - and welcome to GovLoop! I just wanted to share a few links to help you get connected quickly:

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