So I’m super excited about the potential for GovLoop in 2010. “Twenty – Ten” not “Two thousand oh ten”
And wanted to share with you my vision of where I see GovLoop going and get your ideas on where we should go.
The mission and vision of GovLoop is clear – “To connect government to improve government.”
There are millions of government officials working across fed/state/local/international levels and various agencies….and we are all working on similar issues and we should connect and learn from each other. Whether you are working on an IT strategic plan, a recruiting strategy, figuring out how to do a new way of funding…someone else is working on a similar issue.
And GovLoop is here for you to connect and learn from each other.
There are a couple key themes I want to focus on in 2010:
To me 2010 is the year GovLoop moves from the early adopters to the mainstream. We are passionate in helping solve government problems and we believe that with more members we can foster more connections on more problems. In 2010 we hope to grow membership through a variety of opportunities:
-Partnering with Amazing Associations – We already have partnerships with amazing associations such as FEW, BIG, YGL and believe that we can work together to highlight their great work and help them foster great online community on GovLoop. Interested in getting your organization more involved with GovLoop- email me (email@example.com)
-Working With Cool Events – There are tons of great events in the government community. We hope to work with the number of great events to highlight their work and provide a place to have conversation before, during, and after events and also capture the rich knowledge sharing that takes place.
-Letting More People Find Us – Right now GovLoop is a private social network that you have to join to the read the content. People tell me all the time that they hate having to sign-in to read content. So we are going to slowly open up GovLoop in 2010 so more people can find us
-Helping Agencies Collaborate – There are tons of ways agencies need to collaborate either across federal agencies or across state, local, and international level. I believe that GovLoop can be an easy, quick way to help foster this collaboration via GovLoop groups whether it is a working group on H1N1 at all levels, special initiatives like data.gov, or collaboration on a topic like radon where a community needs to collaborate. Interested at all? Shoot me an email at firstname.lastname@example.org
It’s great to throw a big party but it’s meaningless without true engagement and community. In 2010, we are launching a number of items to continue to engage and strengthen the awesome GovLoop Community such as:
-GovLoop Newbie Group – Providing a way for new GovLoop members to feel welcome in a safe place with mentorship from senior GovLoop members
-More offline activities – Our first 3 GovLoop events were a raging success and while GovLoop is inherently an online social network and I don’t want to throw a bunch of events, we want to provide ways for GovLoopers to extend the bond in person. I’m a big believer in online and offline actually work together and have had pleasure to meet GovLoopers at everything from Tweetups, random happy hours, to conferences and it is always amazing.
-More Opportunities to Interact – I’m really interesting in staging more opportunities to interact on GovLoop. That can be anything from AwesomeGov where we asked you to submit ideas and votes to online chats to knowledge dialogues
-New features – GovLoop is growing and extending its platform with a range of features in 2010 to further engagement and help members meet other people like them, find the content they want, and provide a safe space to collaborate. I’m always watching the latest tech trends to see if we can help you out – for example with mobile we’ve launched m.govloop.com our current mobile site and hope to do more. But we want to do more…what do you want?
-Building Resources to Do Your Job Better – There is a wealth of information on GovLoop that can help people do their job better. The problem is that the content is often disperse and hard to use. Thus we are going to build more clear resources to help you do your job better. These include:
*Best Practice Pages – Where we highlight the best of GovLoop and the web on various topics from Gov 2.0, telework, and on-boarding
*Data.GovLoop.com – Where we turn data into information and highlight government data that can help you ranging from per diem rates, best places to work, or sorting govloop members by categories
*How-To Guides – Where we provide quick summaries on various topics with the best of GovLoop information.
New Partners, Safe Place and Clear Separation
Since the beginning of GovLoop, people have always asked me what was my approach in terms of promotions and advertising. And honestly we didn’t have one as we didn’t do any and didn’t do much monitoring. I heard feedback from members that they did not like when people were overly promotional and that we needed clearer guidelines. Thus, we asked you for your help and together we built the GovLoop Engagement Guidelines. And you stated that you were cool with ads/promotions if they were clearly segmented and added value.
Now that we have a GovLoop team devoted to make GovLoop even more awesome for you…yes we need a way to support ourselves. The one change we are making in 2010 is the introduction of 10 key GovLoop partners. As we mature, GovLoop is providing ways for our partners to engage with the community to add value plus also provide the resources needed to support the GovLoop team and feature development. I’m super excited about the 10 amazing partners (companies and gov agencies) as they really get the philosophy of GovLoop and are really cool…and will be rolling them out throughout Jan/Feb.
My philosophy with partners is pretty simple – I want valued added engagement with the classy NPR, PBS style advertising I’ve always enjoyed…..there will be no dancing baby banner ads, spammy list rentals…but some cool engagement that will help you do your job better and learn more.
Core to the values of GovLoop is giving back. I’ve made that a key principal for 2010 as we’ve promised to donate 5% of all revenue to charity. We’ve already launched the AwesomeGov campagin by donating $1,789 to Adventures for the Cure with our charity 2.0 membership drive contest where you decided where our money went.
Next up, we have partnered with the non-profit Code for America (founder of CityCamp) and will be launching a scholarship drive next week for 4 government leaders to attend CityCamp, a great gov 2.0 barcamp for municipal leaders. We will have you submit the most innovative municipal projects and you vote on the winner.
Throughout the year, we want to do more of these activities and also see if we can get GovLoopers together to give back (maybe we should have GovLoop volunteer day).
What do you think? Any suggestions on how we can give back even better?
So that’s my general vision….I always balance out planning for the year and iterate as we go. So I’ll do a little of both and keep on listening to you for your feedback.
Enough of me talking….what do you think of the vision of 2010? What other ideas do you have that we should be doing? Ways we can help you more? And generally be more awesome?