I was reading NYC's Digital Roadmap updateand I really liked the page (pg.20) they did on digital engagement. As communicators, I think a huge measure of our success is our reach (not just whether we did something or exist in X channel).
The City of NY reaches 5,483,640 individuals digitally each month broken done as:
3,100,100 NYC.gov unique visitors
1,137,868 Newsletter subscribers
488,924 Twitter followers
469,343 Facebook likes
77,335 Smartphone App Downloads
63,874 Foursquare followers
54,100 SMS Subs
52,262 Tumblr followers
32,648 LinkedIn group members
7,286 YouTube subscribers
How do you measure digital engagement?
Do those numbers seem good?
What statistics do you like to measure instead?
I think a great number would be % of population engaged which for NYC would be:
5.5M/22.1M (metro population) = 24.9%
5.5M/8.2M (city population) = 67.7%