9 Lessons on Government Communications

Today, I was fortunate to attend the GovDelivery annual conference “The Power of Message.” There were a ton of great speakers from the author Paul Smith on his book Lead with a Story to panelists from DHS, SBA, and Education.

Here’s nine lessons and tips I learned:

1) “Key success for government communication – Be timely and relevant”

2) From GovDelivery data – children health and wellbeing is at the top of the list in terms of sign-ups.

3) “Your message has no power if people do not trust you.

4) “People are 20 times more likely to remember facts if you embed them in stories”

5) When’s the last time you heard someone say, “wow, you’ll never believe the PowerPoint I just saw”? Never. Stories stick

6) Keith Trippe from – Hits are the what, but what is the so what? End must be how did we effect an end, change something

7) It’s true you can’t measure everything, but we often stop too soon in measurement – do a sample; tools are there

8) The most enticing engagement campaign is nothing without a strategy to expand your reach

9) Best communication is straight-forward, simple, short, clear. Get what people need in clearest quickest way.

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(disclosure: GovLoop is an independent subsidiary of GovDelivery)

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