A quick note on social media governance

There are some general best practices and trends that I’m noticing are emerging in modern “social” organizations. Here are some governance recommendations based on these “best practices”:

  • Social media strategy should fall under the portfolio of marketing , communications or equivalent
  • Official social media engagement should fall under client services, customer service, or equivalent.
  • Social media content should come from the various content experts in the organization
  • Social media guidelines should be created by the “strategy” team and approved by HR and Legal
  • Unofficial social media participation can come from anybody at any time. Nobody “owns” it. Need to follow guidelines, which are merely reminders as opposed to restrictions. Note: It is crucial that your organization positions them that way as well.

I’d be curious to hear thoughts from other consultants and/or practitioners. What are you noticing?

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