Welcome to the first installment of Ask GovLoop. My name is Adam Harvey. I’m a web designer in Cleveland, OH. I’m going to talk about design, if you’ve got a minute.
When I think about design in a broad sense, I think about how well something works and how intuitive it is to use. Aesthetics comes in second to usability. Yet for me, the opposite holds true with websites. The first thing I pay attention to is how pretty the site is, and I think about its usability only after that first impression.
Yet web design isn’t just about how pretty a site looks; the effectiveness of its layout and usefulness of its content are equally important. All three of these pieces are necessary for a top-notch website.
So when you visit a site, or look at your own, ask yourself:
- Is the site aesthetically pleasing?
- Is the layout intuitive?
- Is the content useful?
and you’ll get a better idea of what separates good design from bad. Thanks for listening!