Blogging for Higher Sales

If the success of your business, not-for-profit, or government agency rests upon how well you sell your ideas, products or services and you’re not currently blogging, you may want to reconsider. You may be selling yourself short by overlooking this influential medium. Technorati, the leading blog search engine and directory, recently released its annual “State of the Blogosphere” report for 2010. As I thumbed through the report, I was struck by the increasing influence of blogs in driving consumer recommendations and purchases. When asked about the likelihood of recommending or purchasing a brand, product, or service from a variety of information…