Brand Storytelling…In a Word Cloud

I had the privilege of delivering a guest lecture on personal branding at one of the local universities last week. One of the key messages I tried to convey to the students of Professor Murphy’s marketing class was the importance of telling their brand story in a way that is meaningful and easily understood by their target audience. Although a succinct, well-told story does help to increase the visibility of your brand, its real purpose is to create a desire among the members of your target audience that gets them to say, “I want you.” Here at The Chief Storyteller®,…