Build Your Brand’s Network of Influence with Social Media

Let’s assume you’ve done your homework. You know why you should invest in social media (e.g., engage with your customers). You have a good idea of what you’re hoping to gain (e.g., increased brand loyalty). And everyone on your senior management team agrees on how you will measure success (e.g., a larger network of influencers compiled from your most loyal followers). So now what? How do you build your brand’s network of influence with social media? Here are five tips for making the most out of your brand’s social media investment:• Make your content relevant, interesting, and unique.• Listen more than you speak…