Discussion from ALI conference on top challenges to implementing social media

In no particular order:
* workload — it does require time and attention on behalf of staff, so reordering priorities or adding this as a priority is necesary
* information flow — the understanding that we don’t control the comments, the things are are being said
* paradigm shifts — the need for a different attitude about what we need to share and why
* Budget — in terms of resources

From the conversation, true buy in from the top is essential.

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