Does a Smile Really Make a Difference When You are Buying? We Think So

This morning I was driving my daughter to school. Out of nowhere she says, “Why is that man not smiling?” I look around car to car to car without seeing any man scowling. As such I said to my four year-old, “what man?” And she pointed right in front of my car and said, “the man on the car.” It then hit me. I am bombarded with images every day. The bad ones pass me by. This is a great example of a bad advertisement. I grabbed my handy smart phone and took the picture below. Changing the name of…