From the President: What did our survey tell us?

NAGC recently surveyed our membership on this year’s
Communications School to gauge, from your perspective, the effectiveness of the
school’s curriculum so that we can fine tune our plans for the 2014 school and
to ensure the subject matter offered meets your expectations and needs.
In reference to April’s school, more than 95 percent of the
respondents said they learned something at the 2013
Communications School that will help them better do their jobs. Examples cited
as most beneficial included social media monitoring, media training,
accessibility and compliance, plain language, speechwriting and photography.
The various panel sessions that NAGC has conducted the past couple of years
have also proven popular. Knowing what helps you do you job better helps NAGC
as well. Your responses help inform our selection of topics for our monthly
webinar series and help shape the focus of next year’s Communications
School. As an association, we want to
serve as a vital resource to our members, providing affordable access to
subject matter experts and the latest trends and technologies that can help you
excel in your job, and help your organization communicate its message.
We also focused the survey on member
benefits, to learn more about what you want to get from your affiliation with
NAGC. This year you said the top three benefits of membership included the
Communications School, Networking and Professional Development. There were also
several good suggestions, such as sponsoring networking events and conducting
monthly chats with board members. These
are ideas worth implementing and we’re working to put them into action.
Planning for the 2014 Communications
School has already begun. We’re
considering Memphis and the DC metro area as possible locations, with an eye to
helping keep travel expenses down, whether your travel is funded by your agency
or out of your pocket. We want to strike
a balance between reasonable costs and first-rate facilities. We’ll make a decision before the end of the
summer. In the meantime, we are moving forward with our monthly webinars, and
we’ll announce that schedule by the end of July.

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