A year ago, I launched our government organizations facebook page. We have over 15,000 members and by extension, all their immediate family, not to mention friends and others interested in our organization. That number should be in excess of 50,000 people. After one year, we have 1,500 followers on facebook.
Now I’ve read the literature and implemented what I know to be relevant. We post, if not daily, than several times a week, photos, video’s, articles and engage our audience with relevant questions and discussion. We link facebook through our website and we’ve ask people to join us on facebook at regular events. We have even asked those on facebook to spread the word. We include our facebook site in all of our publications, emails, etc. and I have even taken out an ad or two through facebook, targeting our audience, to let people know we are here.
So the question I still ask myself is how do I get everyone in our organization who is on facebook to join us? Maybe I should be happy with 1,500 people after a year? But I can’t help but thinking we are not reaching everyone we can.
I am aware of some organization have whole online teams that develop and execute grand strategic communications plans. But for the rest of us, what else is there?