Harnessing Disruptive Innovation

Post World War market domination and the rise of the American Century was about
constantly creating better offerings. Our economy was pegged to new and
better products and services.

Disruptive Innovation has turned that model upside down, where offering
fewer features brings whole new segments into a market, creating new
market leaders from beneath!

How did the General Motors, Ford, and Chrysler lose domestic
marketshare to Toyota, Honda, and Mazda, who are now losing market
share to Kia, Suzuki, and Hyundai?

How did Southwest Airlines become a dominant competitor to Pan Am and
American, the pioneers of air travel?

What happened to Bethlehem Steel? What if no one was wrong and no one
made a mistake?

What are the forces at work in disruptive innovation and how can you
harness them to become a market leader?

Please join us for an illuminating explanation of how these forces can
be harnessed and to achieve market dominance Tuesday morning, June
22nd, in Rockville, MD. (If you are interested in some quick background, go
to http://throughthebrowser.blogspot.com/2009/08/clayton-christensen-explains-disruptive.html
and join us!)

We begin promptly at 7:30 and leave at 8:30. Please join us!
Reservations and directions at http://innovative-disruption.eventbrite.com/

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