How citizens are using accounts from Google, Yahoo, Facebook, Twitter, etc. to register and login to websites


In January and April of this year, we shared data on which social network or email identities people use to sign-in to websites and their preferred social networks for sharing their online activities. Today, Mashable published an update of our data.

Publications such as Mashable, TechCrunch or ReadWriteWeb frequently report on new services and features launched by major social networks and web portals like Facebook, Twitter, Google and Yahoo!. In an increasingly competitive landscape, these providers of online identity are furiously working to differentiate their offerings to reach a larger audience and build sustained loyalty among existing users. For marketers, digital strategists and developers managing websites for their online businesses, this has two major implications:

It has become critical to understand the tools offered by these networks and how they can be leveraged to benefit your website and improve your online ROI. Implementing these tools on your corporate website can give your organization a huge competitive advantage.

Because the networks are differentiating their features (and the plumbing and APIs for these features) so rapidly, it has become increasingly challenging to incorporate these tools into your website on your own. Hosted solutions that aggregate features from each network in a write to one, add support for many model can connect your site to the social networks quickly, saving you time and money while freeing you from ongoing maintenance and optimization.

What follows here is an updated look at the most popular networks for sign-in and sharing based on the more than 250,000 websites worldwide using Janrain Engage. This report also looks at vertical markets such as News Media, Magazine Publishers, and Music Sites, as well as geographic preferences in Europe.

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