- Which communications structure does your organization subscribe to (centralized vs. decentralized)? By centralized I mean there is coordinated messaging from a department of communication/public affairs office and within that department/office there are representatives/account executives that see to the communications needs of individual departments/offices/programs. By comparison, a decentralized communications structure is one in which the public affairs/public relations/media person operates more independently and communications decisions are largely made at a departmental level without oversight from a central office.
- How does your structure work? How are communicators organized and what are their responsibilities?
- Do you think the method you are currently using is effective/efficient? If so, please explain. If not why not?
- How has your communications structure affected branding? Do different departments have different logos, slogans, taglines, etc.?
- Have any issues/problems arisen that are attributable to how communications are carried out (whether centralized or decentralized)?
NAGC: Good Communication…Good Government