How Social Media Is Changing the Way We Sell

Social media is changing the way we sell. As most of you know, I am an avid Twitter user (follow me @duanebailey). Last week, I added a handful of new followers to my Twitter community. In a short time, one of those new connections decided to follow me back. In most cases, the engagement would have ended there. In fact, many of the direct messages I receive (and send) in acknowledgement of new followers are pre-set auto replies sent from apps like HootSuite. This time would be different, though. Unbeknownst to me at the time, my new connection was busy doing…