How to cook a digital audience ‘pie’

I have said before that we might want to think about who our digital audiences really are – they are not just a ‘Roman mob’.

This led me to starting thinking that if we started from scratch what would we do.

So this is my plan at the moment:

Do a little research and create our first digital audience pie.

Try to divide the pie up into slices of the groups that we can identify are audience groups. It might be a bit rough and ready to start with.

Ask colleagues if the groups are what they expected – they probably are not.

Map the two views against each other – existing, hoped for audiences.

Work out the implications – do we need to change our focus and target different audiences, or put more effort into attracting or even ‘detering’ others?

It could be interesting and I will post some progress updates.

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