How to Lead Change In Your Organization

I recently finished reading “The CMO Manifesto,” a 100-day action plan for marketing change agents by Forbes columnist and nFusion CEO John Ellett. The premise of the book is that a new CMO or any marketing leader, for that matter, is fundamentally a change agent. The book draws upon the collective insights of over 50 CMOs and senior marketing executives. Stories are shared about what worked and what did not work in their first 100 days. Not surprisingly, the most successful change agents were those who recognized the importance of building relationships at all levels across the organization. Aligning with…