Job Hunters-Use Message Clouds to Ensure You are "Thinking" Like the Employer

Last week we spent some time helping Jay, a job seeker, a bit frustrated job seeker at that, think differently about how to communicate his value, accomplishments, and differentiators. About how to message and position himself differently throughout his cover letter, resume, and interview process. One of the most effective ways in thinking differently is to use message clouds, especially comparative ones. Jay was quite interested in McKinsey & Company. After doing some research we found "What we look for" in the careers section. We then created a message cloud based on the ~550 words. Jay was amazed when he…


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