On Earth Day, we (that is, my part of EPA) launched Pick 5 for the Environment. The basic idea was simple: ask people to commit to at least 5 of 10 actions we listed. The items were pretty common: use less electricity and water, be sun safe, commute cleaner, etc.
So far, we have about 1600 people who have committed and another 6700 or so have joined the mailing list. And another 900 are fans of our Facebook page. But only 11 people have joined our Flickr group, contributing only 32 photos, and only 15 people have joined our YouTube group, contributing 1 video.
So now what?
Your challenge, should you choose to accept it: spend 30 seconds and leave as a comment an idea to improve the project. Help us:
- create a groundswell of interest
- get people to do something around this small but growing community (like cleaning up a park, not political activism, which EPA can’t be part of)
- use the Pick 5 Flickr and YouTube groups
- anything else to move from several thousand people so far toward several million (I mean, there are 300 million potential American participants alone)
Cool. Just joined the YouTube group. Will try to highlight in next week’s GovLoop newsletter. And Tweet out
It’s great to dive in deep to these efforts in agencies. Often we just hear X agency is doing X without the nuance of how these programs actually work out. For example, it’s interesting the ratio between the mailing list and Facebook fan page. For all the hype and value on Facebook, email still is often people’s #1 method of delivery.
I just pledged my 5!