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There are some great points in that article LP – Some favorites for me are below. Everyting is sales. It’s all a giant pitch. I just made one today for 2.0 and I was selling. I hope I’ve got some buyers.
“Democracy is based upon the conviction that there are extraordinary possibilities in ordinary people.”
The essence of advertising is distrust.
What’s being lost is the power of understatement, the idea that some things don’t have to be sold because they belong to us already.
Thank you. MD