No one wants to be the last to know. When a city government begins to use social media to connect with citizens, it’s important to inform employees what you’re doing. Problem is, some employees haven’t gotten on the social media bandwagon yet, and aren’t sure what you’re talking about when you say “the city is on LinkedIn”.
Use this cheat sheet to give employees and managers a reference tool. It includes descriptions of key social media sites and a place for you to describe your own outreach in these areas. Just download the Word version to edit it for your own needs.