Social Media Marketing…a Surprising Insight from LinkedIn

A November 2013 eMarketer survey of companies with 100+ employees estimates that 88% of U.S. marketers will use social media for marketing purposes in 2014. This number has been steadily increasing from the 85% eMarketer first reported in 2012. The companies surveyed were asked about social media marketing tools including: blogs, microblogs, photo- and video-sharing, podcasting, ratings and reviews, social games, social networks, virtual worlds, widgets and applications, wikis, etc. No surprise here. We have all seen this coming for some time now. What did surprise me, however, was a recent LinkedIn blog post (December 18, 2013, by Sohan Murthy).…