The High Cost of Maintaining

I was participating in a market entry strategy session and reached a conclusion that unless you already have a commanding lead in a category, it’s better to build your strategy around disruptive innovation.

Look for:
  • Fewer features,
  • Much less cost,
  • Taking advantage of newer technology, and
  • Scaling to many more customers.
Sometimes “maintenance” is code for following what is comfortable for management, not satisfying customers.
Your thoughts?

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