Unique Business Card Makes You Unforgettable

I met Colin, the CEO of E Group at a regional government contractors conference. After a great conversation, we exchanged business cards. As per my norm, I looked at the card front and then back. Lo and behold, I was compelled to read the back. I discovered Colin’s personal statement (see images below). I excitedly peppered him with all sorts of messaging-related questions. As the CEO, Colin shared everyone in the company has his/her own customized card (as a second example, see Frank’s card below). In all of my 25 plus years of professional networking and personal events attended…in…