Use Your Best Resources to Engage Citizens – Your Employees

I am up to my ears judging Clearmark Plain Language Award entries, but I just had to raise my head to comment on Andrea DiMaio’s latest blog piece, “How To Love Government 2.0 and Be A Contrarian at the Same Time.” I so agree with him that we can’t just rely on technology to engage citizens in their government. We have to put our money where our mouths are – invest our best resources to make this successful.

And what are our best resources? Or, who? Government employees. Everywhere.

I haven’t heard one single word about using that huge untapped resource – government employees working in “the field.” We have thousands of government employees working in large, medium, and small government offices in every big city and many small towns across this country. They are members of the communities where they live. They have family, friends, and neighbors all around them. If you did nothing more than ask each field office – big or small – to hold one “listening session,” you could take a huge step toward finding out what citizens want, need, and suggest.

Tell your field staff to invite their family and friends, give them an agenda, and trust them to do the right thing. They won’t let you down. And citizens will start to believe that their federal government isn’t just a bunch of faceless Washington bureaucrats (sorry – but that is what many think). They will know it’s their neighbors and friends – people they know…people who understand their issues, concerns…and ideas. That’s how to open up government. Bring the government to the people and the people will engage.

Related Post
Participation and Collaboration – Let’s Make It Work

Leave a Comment


Leave a Reply


Totally agree. It’s like Best Buy with their twelpforce – their asset is all the Best Buy employees in the stores. And they have started to leverage them.


Agreed. That is one of the advantages to “opening govt” now – social media can also help. My Facebook friends list is a blend of govvies, family and “citizen friends”! Twitter – I don’t know who at least half of them are! So this is the perfect time to reach out and test the waters using new/social media and our own social networks.