Some of you may have seen that the White House recently conducted a (non-scientific) survey of its Facebook fans and Twitter followers. The results are now in. In case you were curious about what can be found out from something like this, you can read about it here. A few noteworthy findings are…
- 50% of Facebook survey respondents were over the age of 50, with another 35% between 35 and 49. Our Twitter audience is younger, with only 32% of respondents over the age of 50. A combined 62% are over the age of 35.
- 62% reported visiting our Facebook page at least once a week. However, 93% say they read tweets from us at least once a week.
- Over 50% of respondents from both surveys reported never using Flickr, LinkedIn and social bookmarking sites (such as Digg, Reddit, and Delicious).
- 64% said that the frequency of our Facebook posts is “About Right,” with 31% wanting more, and only 5% saying that it’s “Too Much.”
- The top requested content includes news-oriented posts (Breaking News, the latest news from the Administration), interactive posts (ways to engage with Administration officials, announcement of live streams, quotes from major speeches as they happen) and the Photo of the Day.