Notes from 5 minute talk at PS Engage
Before the tool....stop chill out and think
-Who you are communicating with (target audience - be specific)
-Why are you communicating with them? (what outocme do you want or why bother)
-One or 2-way communication? (Tell them stuff or hear what they want)
-How do you get their attention (web, in person)
-What do you want to tell them (key messages)? What do you want them to tell you?
-How will you monitor and evaluate so you can do mare of what works?
Communicate, communicate, communicate. Keep on telling them until they are comfortable. Communicate until you can't think of another way to say what you want to say.
Avoid jargon - it's toxic - think plain language