I proceed to explain why I think social networking tools are not just being used by Gen X and Gen Y. Instead, I use the term Gen C to describe “someone of any age who is using online tools with a 2.0 mindset – creative, collaborative and community oriented.” That means you could be 59 and five years away from retirement, but see these tools as the key to connectivity and ongoing productivity. Once members of the audience hear the definition of Gen C, they are saying “yes”…or, at minimum, they want to say ‘yes.’ – regardless of age.
That one stirred up some conversation, to say the least (at 60+ comments later!)! Of course, I’d like to think that a ‘yes’ to the first question leads to a ‘no’ to the second. And there is increasing evidence for the fact that social media is NOT just for kids.
So in the spirit of Steve Ressler’s Top 5 series, here are my five quick reasons why I think social media is not just for kids:
1. Boomers are Flocking to Social Networks: I saw this stat in a GovExec article yesterday, which cites the excellent research being done by our friends at Pew. It states:
“The percentage of Internet users 50 years old and older who say they use social networking tools and sites nearly doubled from 22 percent in April 2009 to 42 percent in May 2010.”
5. GovLoop is a testament to intergenerational awesomeness. Just look around this community! It’s incredibly diverse in terms of age. And we aren’t afraid to talk about it – see here and here for examples of robust conversations and expert opinions.