Know What Citizens Really Want on Your Website

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How many of your constituents do you reach with your organization’s web presence? Are you getting the kind of engagement you want? In this free archived training, participants will learn a variety of the newest and most powerful tools in Google Analytics for finding what’s important in your analytics data. This includes:

Tips for Measuring Reach:
– Understanding what “unique visitors” really means
– Understanding the interrelation of your site with social networks

Tips for Measuring Engagement:
– Evaluating landing pages as a visitor’s first impression
– Using on-site search data to let your visitors tell you what they’re looking for
– Finding what mobile visitors are looking for and whether your site works for them

Click the link below to listen to the training.

For more more information be sure to check out Google Analytics 101 and for more analytics resources visit the Analytics Page.