13 Tips on Social Media for Public Health

Last week, I had the honor of speaking about “Social Media and Public Health” at the Michigan Homeland Security Training Conference. It was a great event with ~3,000 state and local government public health and emergency response leaders (plus Grand Rapids, MI is an awesome town).

I thought I’d share my slides below as well as my
“13 Tips for Social Media and Public Health”

1. Know Your Audience & Goals
2. Build Your Audience Before You Need It
3. Promote Where People Are
4. Cross-Promote
5. Have a Plan
6. Great Regular Content
7. Mobile First
8. Respond Immediate & Frequent
9. Create Once Publish Everywhere
10. Leverage Your Citizens
11. Dealing with Unofficial Groups
12. Focus on Big Impact / Cost Effective Channels
13. Rethink Service Delivery