Posts By Bryce Bender

Citizen Satisfaction of Government Websites Rises; Revolves Around Services

A new American Customer Satisfaction Index has been released and shows that citizen satisfaction with government services, particularly with web services, increased 2.2% over last year. On average, the satisfaction is at 68.4% but this is not consistent across all agencies. It’s interesting to see that the highest satisfaction ratings at the department level wereRead… Read more »

Business v. Census : Super Bowl Ads and Social Media

Super Bowl commercials today seem to have just as much anticipation as the actual game does. Businesses are utilizing social media in different ways to engage users pre-game, during the game, and post-game to continue to drive their marketing efforts. This year, Anheuser-Busch has completely taken over a hotel in New Orleans turning it intoRead… Read more »

Social Media Innovation in Higher Education

Engagement with a broad audience is becoming increasingly more important to spread messages, raise awareness, and maintain a presence online for public and private sector institutions. By reaching a broad audience, organizations can begin to reach new markets, continue to identify loyal followers, and use digital engagement strategies to meet their organizational goals. Universities areRead… Read more »