Whether you are posting a link to a press release or sharing a photo from a recent ribbon-cutting, make sure you take context into consideration.
Posts By Kaytee Smith
Evergreen content isn’t just reserved for knitting tutorials or tips on getting new clients; it can be very applicable to government communications as well. Whether it’s a how-to on sorting recycling or a listicle of the top five places for bird watching, it will drive traffic to your website and gain attention on social media.
Memes are a popular way to communicate and can be very effective. However, there are a couple of concerns that government has about them.
Accessible and inclusive content is beneficial to everyone. Removing barriers to access your social media channels is not only the right thing to do, but it also ensures you maximize the reach of your messaging.
How are government agencies and organizations using user-generated content to provide an immediate, authentic, and engaging digital experience for citizens?
Should government agencies be using TikTok?
I almost didn’t apply to be a featured contributor for GovLoop.