As a part of our blog series “HR and Recruiters the New Marketers“, I want to share practical ways HR and recruiting professionals can put real marketing concepts to work to improve corporate recruiting programs right now. Now, I am not advising everyone to run out and spend tens of thousands of dollars on full-blown employment branding initiatives (if you want to, we have a great partner for that). Rather, I am suggesting that while the year is young, HR and recruiting pros should consider creating (or revamping) a marketing framework to optimize recruiting communications. Here is where to start.
Newton is modern, easy-to-use applicant tracking software designed to organize and improve internal recruiting programs for small and medium sized businesses (30-3000 employees). Newton features best-of-breed dashboards that create unparalleled visibility and transparency. And, Newton is the only ATS designed to drive the decisions that drive hiring taking into account all users in the corporate recruiting workflow. Industry leading adoption rates (+90%) ensure easy collaboration and powerful performance driven metrics allow HR and Recruiting users are always in control.