All Great Customer Experiences Begin with a Smile

In an instant, I can always tell what my experience is going to be with a brand, company or organization I am interacting with for the first time. In most cases, I can see it. Where I cannot see it, I can hear it. And regardless of whether I can see or hear it, I can almost always feel it. In a word, it’s a smile. A smile is contagious. It starts with your employees and how they greet one another at the beginning of their work day. It extends to how they greet your customers at every touch point…

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